Digg diggs Microsoft, not Google

An announcement made today by Digg’s founder, Kevin Rose, prepares his users for an upcoming change that I’m sure would have caused a stir if nothing was pre-announced. Google has been used by the company to serve advertisements on their website since it was launched, but today Kevin says that they will be switching to Microsoft because they have a more “scalable technology platform”.
I’m not sure what he means by that, but anyway, this new 3 year contract does hit Google where it hurts. Since advertising is pretty much Google’s only means of making money, huge clients like Digg are worth keeping.
It will be interesting to see what Digg users think of the new ad units when they arrive. What do you think?